The challenge

Content is critical for Hurtigruten Expeditions, a proof point of their unique, considered approach to travel. A platform refresh meant editing thousands of pages in a new format and tone, at a rapid pace.

 The approach

Leading a team of six writers, I worked closely with the client on the brief and scope, then created and ran an editorial workflow that delivered volume and quality on time and budget. 

 This included

• Assessing complex legacy content to outline the scope and approach

• Workshopping the editorial brief with the client to define clear requirements

• Briefing and overseeing writers, including training them on Contentful CMS 

• Creating and optimising a cross-team, cross-channel editorial workflow 

• Motivating and managing the team through an intensive delivery schedule

• Working closely with third party agencies and clients across regions